CampaignPlanner supports the creation and approval
of all marketing budgets and actual spend of all
marketing collateral. It allows established processes
to be electronically replicated and provides complete
cross-business visibility of marketing activities.
CampaignPlanner enables collaboration from budget planning onwards,
eliminating unnecessary manual interaction with finance. It maintains
a complete audit trail of planned marketing campaigns and their assimilated
costs, providing management information for both administration and
workflow processes. Subsequent workflow management
connects processes into a seamless workflow that
is driven by individual client business rules.
This means that budget / finance cycles and
production requirements work in harmony.
Data can also be imported and exported to other
MIS systems allowing procurement and finance
automatically into the workflow.