Guardianship enables marketing teams to brief new
campaigns, online in real-time, from concept through
to finished artwork. It interacts with agencies, printers,
photographers and production houses, with dedicated
tools for POS, DM and advertising.
The unique capability of Guardianship enables marketing teams to view, at the
click of a button, all live jobs from any supplier. This allows activity to be tracked
in real-time, providing clear status updates against missed deadlines and targets.
It provides an intuitive and collaborative workflow loop that is ordinarily
paper-based and drawn out through marketing, compliance, legal and
procurement. Users can add comments, change status and receive email
prompts when behind schedule or if required to approve or annotate.
All stakeholders are involved with the campaign / job at every stage,
through driving down costs and improving time-to-market.
Embedded rules and guidelines are implemented to enhance creativity,
ensure consistency and allow easy distribution of assets for
whatever purpose is required.