Our Methodology.

We aim to form a partnership with our clients to drive long-term change rather than be viewed as a commodity supplier. The following diagram illustrates how we achieve a partnership approach to combine a continual cycle of activities to ensure the service combines our retail experience with specific client needs.

This is built around a simplistic view of the marketing supply-chain, starting internally, within a clients finance department for budget allocation, through to inbound customer data.

1. Discover

Due diligence is typically undertaken within our clients - we refer to this as the discovery period. The discovery period will help us to understand exactly the challenges that exist within the Xerox operation.

The objective here is to create a blue print of your operation demonstrating strengths and weaknesses in relation to current linear processes.

2. Build

As a result of the discovery phase, we are able to establish an accurate operational profile and tailor our core offering to a particular client needs. We ensure that any process, technology or account structure is relevant and delivers meaningful benefit to marketing and the supply-chain – thus promoting buy-in and the ability to change.

3. Transform

Change is always challenging and can often be driven through marketing by procurement functions and therefore can be met with a degree of resistance from various departments. It is therefore key that we align the appropriately skilled people. If we are dealing with finance we align a finance expert.

If we are dealing with marketing we align creative and marketing (including the various commodities; be it direct mail merchandising, above or below the line, local or national marketing). Dedicated change management personnel will work in parallel with account teams to ensure that quality assurance and business as usual activities are delivered during the transformation process.;

4. Manage

A dedicated account team is aligned to an account, based on the outcome of the ‘Discovery’ phase. Our aim is to ensure direct relationships and demand management is met through on-site marketing procurement specialists, balanced with support from our virtual teams based centrally within the TMS Hub.